ACMG Raises Visibility of Genetics Profession on National Public Radio:
ACMG to Sponsor NPR Programs "Morning Edition", "All Things Considered", "Science Friday",
"Diane Rehm" and Evening News
Beginning the week of June 16, more than two million NPR listeners will hear sponsorship segments on the important role of medical genetics and how ACMG members help the public to obtain safe, quality genetics services. ACMG will be sponsoring shows on WAMU, the NPR station in the Washington, DC metro area (and 3rd largest NPR station in the US) and will also be a national NPR sponsor of the Diane Rehm show with more than 1.7 million listeners.
Through this NPR sponsorship, ACMG is educating the public, federal government officials and Washington’s science and medical community about the clinical genetics profession and raising the awareness and visibility of ACMG’s accomplishments. "We believe NPR is a very good vehicle to raise the visibility of the medical genetics profession, and the Washington, DC area is very important to our field," says Michael S. Watson, PhD, FACMG, Executive Director the College.
These radio spots are being made possible by the support of the American College of Medical Genetics and Genomics Foundation (ACMGF.) ACMGF President R. Rodney Howell, MD, FACMG says, "Partnering with National Public Radio is a great way to talk about the important care that board certified geneticists and genetic counselors provide to the public. This public outreach effort will help to put the spotlight on both ACMG and our profession as a whole."
The NPR segments will encourage listeners to visit the ACMG website and to find an ACMG member in their area by using the online "Find a Geneticist" tool at www.acmg.net. After evaluating many options, National Public Radio became a good choice for ACMG for a variety of reasons. For example, according to Jacobs Media Research, 95% of NPR listeners take action in response to hearing sponsorship credits and 80% of listeners have a more positive opinion of an organization when they discover that the organization sponsors NPR. "By combining a focused campaign in our nation’s capital along with some targeted national exposure, we are reaching important audiences while keeping the budget reasonable," says Kathy Beal, MBA, ACMG’s public relations director.
The Diane Rehm Show is an award-winning NPR call-in program that offers its more than 1.7 million weekly listeners thoughtful conversations on a broad array of topics with many of the most renowned people of our times.
These NPR programs can be heard online at: www.wamu.org
Click the links below to listen to the ACMG sponsorship segments:
Translating Genes Into Health
Finding a Genetics Specialist
Helping Patients Make Informed Genetic Decisions
ACMG Sponsors the Diane Rehm Show